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As AI-powered search tools become more widely used, they are changing how people discover, assess and choose brands. Whether it is Google’s AI Overview, ChatGPT, Microsoft Copilot or Perplexity, these platforms now deliver answers based on summaries and context, rather than a traditional list of links.
In this new landscape, your brand reputation is shaped not only by your own content, but by how you are referenced in credible third-party sources. That means PR has a renewed role to play in ensuring your business is visible, trusted and accurately represented across the channels AI draws from.
In a new article for The Drum Network, our Group Director of Content Branwell Johnson explores what this shift means for marketers, and outlines practical ways to strengthen your AI brand footprint through media coverage, owned content and smart positioning.
Read the full article on The Drum Network.