PR agency for commerce platforms
PR that ensures your commerce platform doesn’t blend in
Commerce is a crowded market with numerous platforms making similar promises. We turn your technology, customer results and market expertise into credible stories that create cut through and reach retailers, brands, partners and the people shaping buying decisions.
Why the industry’s biggest commerce platforms rely on us
64
Pieces of coverage secured for a commerce client in H1 2026
100%
Increase in share of voice achieved in nine months for a billing and subscriptions client
1,000+
Report downloads generated from a report created and promoted by Propeller
Commerce platform challenges
Be understood. Be trusted. Be remembered.
There are countless commerce platforms offering unrivalled flexibility, scalability and innovation. But bold claims won’t win you trust in a saturated market. That’s where we come in.
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Commerce expertise
We get the industry. With 20 years’ of experience and a roster of big name clients to back it up, we understand how to translate the technical complexities of your offering into unforgettable stories that resonate with your target audience.
Integrated approach
We put your marketing and business needs first. Rather than treating channels in isolation, we connect earned media with social, owned content and events to amplify every story’s impact, boost visibility in traditional and AI search and clearly demonstrate the value of communications.
International network
With offices in London and New York, plus a global PR network of trusted partners, we can help you reach key influencers across the UK, US, European and global markets.
PR for commerce platforms and solutions FAQs
What does PR for commerce involve?
PR helps commerce platforms and solutions differentiate themselves in a market where a few big players tend to get all the attention. What’s more, PR gives commerce platforms and solutions the ability to translate complex solutions into simple stories that capture consumer attention. It can involve a range of different deliverables depending on your goals, including thought leadership, bylines, press releases, product announcements and speaking engagements.
What are the benefits of PR for commerce platforms?
When commerce platforms invest in PR with reputable agencies such as Propeller Group, they can establish a distinct position that helps differentiate them from competitors. Propeller Group provides the strategic counsel that helps turn commerce platforms’ solutions into narratives journalists and audiences care about.
What experience should a PR agency have in commerce?
A PR agency should be able to demonstrate an understanding of commerce technology and other complex B2B markets, such as retail media, e-commerce, and solutions looking to capture consumer attention. At Propeller Group we have over 20 years’ of experience providing PR strategy and counsel for the industry. Our established relationships with relevant media enable us to understand what evidence journalists need to tell a credible story. In addition, any PR agency for commerce platforms must keep pace with the event calendar so it can keep your business visible throughout the year.
Additionally, Propeller Group can actively support live pitch efforts with targeted PR during the pitch process itself. Whether for a focus sector or a specific large account, we can tailor a programme to help you win business. Aligning external comms and PR opportunities with the messages you want to reinforce to a prospective client validates your thinking, gives them a reason to reach out and provides credibility around the topics that matter to them.
What results can a commerce platform expect from PR?
Success should be agreed upfront and measured on quality as well as quantity. Results can include greater awareness and trust among priority audiences, increased share of voice, coverage in influential publications, stronger message penetration, higher executive profiles and improved discoverability across traditional and AI search.
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