B2B content marketing services
Build authority wherever people - and AI - look for answers
Strengthen your reputation across the entire discovery ecosystem. We turn subject matter expertise into authoritative content that grabs attention, drives visibility and establishes your brand as a trusted source of information.
Content that moves the needle
37+
Pieces of expert blog content produced in H1
1,000+
Report downloads generated
20+
Years specialising in media, marketing and technology
Created for AI discovery
We bring a search and AI visibility lens to content strategy, identifying the questions, topics and formats most likely to increase discoverability and citation.
Connected approach
We don’t just create content to fill a calendar. We make every moment work harder by maximising the impact of earned media through blogs, bylines, executive perspectives and short-form video.
Channel-ready copy
Whatever the format, we know how to make sure your message resonates. From thought leadership to long-form reports and award entries, our team of specialist writers tailors every piece to suit the platform.
What does content and AI visibility include?
Authoritative content designed to strengthen your reputation
Our content and AI visibility services include: AI visibility audits and strategy, GEO/AEO optimisation, competitor and citation intelligence, search and AI visibility reporting, research and insight programmes, reports and white papers, thought leadership and articles, website and SEO content, case studies and customer stories, award entries, video, podcasts and multimedia.
Discover
We immerse ourselves in your brand, getting to know your objectives, ICPs, competitors and messaging. Through stakeholder interviews, we build a clear picture of your business to ensure we’re on the same page from the outset.
Develop
Working closely with your team and our PR specialists, we identify the stories, themes and opportunities that best align with your goals. We then develop a content calendar for you to review and provide feedback on.
Create
Once topics have been finalised, we connect with your subject matter experts to bring them to life. From thought leadership and blogs to reports, we create polished, well-researched copy that’s publication-ready.
FAQs about Content marketing & AI visibility
What is content marketing and AI visibility?
Being visible isn't just about ranking on Google anymore. Brands increasingly need to be understood, trusted and cited across search engines, AI platforms, media and their own channels. Propeller Group’s content marketing AI visibility combines earned media intelligence, AI visibility analysis and expert content creation to understand where brands appear, where competitors are winning and what needs to change. Then we create authoritative content designed to strengthen your reputation across the entire discovery ecosystem.
What types of content services do you offer?
Our specialist team creates a wide range of content designed to build authority, increase visibility and support commercial objectives. Services include AI visibility audits and strategy, GEO and AEO optimisation, thought leadership programmes, reports and white papers, articles and blog content, website and SEO copy, case studies, customer success stories, award entries, video production, podcasts and other multimedia content.
How can I make sure my brand is recommended by ChatGPT and other LLMs?
There is no guaranteed way to be recommended by AI platforms, but there are proven ways to improve how they understand and reference your brand. We help strengthen the signals AI systems use by creating authoritative content, covering the questions your audiences are actively asking, improving content structure and enhancing your wider digital presence. The result is a stronger, more credible profile across the sources AI models rely upon when generating responses.
Why should I use a PR agency for content?
PR and content are most effective when they work together. At Propeller Group, our team understands how to turn expertise into compelling stories that amplify key messages, support earned media activity and perform effectively across search engines, AI platforms and owned channels.
Can you help us identify what type of content we should be creating?
Yes. We start by understanding your business objectives, target audience and existing content. From there, we highlight the topics, formats and channels that offer the strongest opportunities for your brand.
