PR for creative agencies
PR that makes your creative expertise impossible to ignore
Great work deserves great coverage. With over 20 years of experience supporting both the biggest creative agencies and ambitious independents and with two Cannes Lions wins under our belts, our integrated PR and marketing strategies are proven to earn coverage and build reputation.
Why the world’s leading creative agencies trust us
1500+
Pieces of earned media secured in the past 12 months
774
Tier-one media placements secured in the last 12 months
20+
Years specialising in media, marketing and technology
Creative agency challenges
More competition. More channels. More pressure to stand out.
As agency services expand and client expectations evolve, being brilliant at what you do is no longer enough. The top creative agencies demonstrate a deep understanding of how the advertising industry is changing and position themselves as the experts who know how to navigate it.
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Breadth of expertise
Our multidisciplinary team of 50+ writers, pitchers and strategists brings diverse perspectives, deep expertise and fresh ideas to every brief - delivering a more robust and well-rounded approach to PR.
Global storytelling
We know how to create a buzz. Our high-impact media plan and strategy partnership with VML helped put its T-Rex project on the global stage, earning Propeller a Gold and Silver Cannes Lions award in the PR category.
Media reach
We’ll get you featured in trade and national publications alike - from The Drum to The Sunday Times. But our involvement doesn’t stop there, we also excel at securing coverage in emerging channels including Substack, LinkedIn, podcasts and YouTube.
PR For Media Agencies FAQs
What does PR for creative agencies involve?
PR helps creative agencies stand out in an increasingly crowded market where many agencies are offering similar services. It gives creative agencies the opportunity to position themselves as experts and get ahead of industry changes through bylines and commentary in key publications including The Drum, Campaign, Ad Age, The Sunday Times and more.
What are the benefits of PR for creative agencies?
PR helps shape and grow reputation which in turn helps potential clients notice and shortlist you. It can also showcase the benefits of working with your team and provide insight into your culture, making your agency a place where top talent wants to work.
What types of media coverage can PR secure for creative agencies?
PR for creative agencies can secure exposure across a diverse range of platforms, including specialist trade publications, major national news outlets, influential newsletters, industry-leading podcasts, LinkedIn, YouTube and other channels relevant to the agency’s niche. The optimal media mix should align with the agency’s core expertise, target audiences and overarching business goals.
Why should a creative agency work with a specialist PR agency?
A specialist PR agency, like Propeller Group, combines established media relationships with strategic expertise, helping brands secure meaningful coverage in top-tier publications. They also bring a deep understanding of the trends, issues and conversations shaping the creative, marketing and advertising industries.
Our support doesn’t end when the event is over. Propeller can help to amplify your investment, from write-ups of events for owned content, coverage and social activity. Beyond Cannes, we also have a strong presence and connections at DMEXCO, Advertising Week London and New York, Media 360, SXSW and the key trade events in your sector.
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