Our track record speaks for itself
10+
activating at Advertising Week in New York and Europe, including our flagship Journalists Tell All panels
20+
major industry events across the UK, Europe and US in the past year
25+
clients supported at Cannes Lions in 2026
Maximum impact
From securing a speaking opportunity to creating an experience people are still talking about afterwards, we manage the strategy before, during and after the event.
Influential network
Our industry network means we understand not only how events work, but who is going, what people are talking about and where our clients can add something genuinely valuable.
Industry & cultural moments
Whether it's an industry event, a cultural talking point or a major sporting fixture, such as the Super Bowl or F1, we make sure you're present in the moments that matter to your audience.
What do events and experiences include?
Events and experiences that open doors
Our event and experience service includes: global industry event strategy, event opportunity mapping, speaking and panel opportunities, sponsored content and programming, networking events and receptions, breakfasts, dinners and roundtables, creative activations and experiences, exhibition and stand strategy, media engagement around events, event content and social amplification, full event management.
Strategise
We identify and prioritise opportunities aligned to your distinct business goals, supporting targeted networking and partner conversations so you can build connections that count.
Coordinate
We provide strategic counsel and help prepare executives for talks, panels and roundtables through advanced briefings.Our team is also available to attend meetings with the media alongside your spokespeople.
Extend
Our support doesn’t end when the event does. We turn executive appearances, event insights and announcements into social content, thought leadership and follow-up media opportunities that extend the conversation.
FAQs about events and experiences
What channels are best for B2B event promotion?
The most effective channels for B2B event promotion are typically LinkedIn, email marketing, partner networks and industry media. At Propeller Group we use a combination of these channels depending on your objective and event format.
Why work with a specialist B2B event marketing agency?
A specialist agency, such as Propeller Group, brings years of expertise in the industry and has experience across key events including Cannes Lions, DMEXCO, Advertising Week London and New York, Media 360 and SXSW.
What event PR and activation support do you provide?
From securing speaking opportunities and stakeholder introductions to executive briefing and media management, we help brands maximise their visibility at industry events. We also ensure the value of your participation extends beyond the event through targeted PR, social media activity and content creation, turning event moments into lasting business and reputational impact.
Can you help secure speaking opportunities and media introductions at industry events?
Yes. Our team can help identify and secure relevant speaking slots, panel appearances and networking opportunities at major industry events. With an established presence at Cannes Lions and strong connections at events such as Advertising Week, CES, DMEXCO, Ecommerce Expo, Media 360, POSSIBLE, MAD//Fest and SXSW, we're well placed to facilitate introductions, support media engagement and prepare executives for speaking opportunities and interviews.
