Why MarTech businesses choose Propeller Group
50+
Pieces landed in Tier One trade publications
440M
Total audience reach
380
Pieces of national coverage secured
MarTech challenges
Innovation isn’t the only thing buyers are looking for
Developing an industry-leading marketing technology solution is only one part of the equation. With buyers struggling to navigate a market saturated by vendors and content, you have to build trust.
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Commercial storytelling
While the media becomes inundated with AI-generated content, we produce stories that amplify your business’ unique messages in a way that speaks to prospective buyers and journalists alike.
Trusted industry relationships
For more than 20 years, we’ve cultivated a comprehensive network spanning event organisers, technology leaders and leading journalists. We know how to build visibility and credibility that puts your MarTech business on the map.
Connected campaigns
Our approach doesn’t end when coverage lands. We connect all touchpoints into a cohesive campaign, ensuring every media interview, fireside chat, panel appearance and thought leadership piece works harder for your business.
MarTech PR FAQs
Why is PR important for MarTech companies?
In an increasingly crowded market, buyers are finding it harder than ever to find the right provider. PR enables MarTech companies to establish authority, build trust and differentiate through industry commentary, challenging outdated approaches and introducing new frameworks.
What does a MarTech PR agency do?
Propeller’s MarTech PR approach goes beyond product launches and funding announcements. We think like marketers and use PR to connect the challenges your customers face with the stories journalists want to tell. We turn technical subjects such as AI, attribution and APIs into clear, relevant media coverage and owned content that attracts the right audiences and helps turn attention into new business.
How do MarTech companies get featured in publications like MarTech, Adweek, Performance Marketing World, CMSWire and Marketing Week?
Propeller’s extensive network of journalist contacts, coupled with our proactive monitoring of the ever-shifting media landscape, enables us to move quickly and secure thought leadership opportunities at leading, relevant publications.
Why should MarTech companies adopt an integrated communications strategy?
Today’s leading MarTech businesses don’t wait for prospective clients to come to them. Our integrated communications strategy leverages the most important touchpoints - industry events, publications, LinkedIn and company website - to ensure you meet your audience where they are.
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