PR that makes an impact
1500+
Pieces of earned media secured in the past 12 months
774
Tier-one media placements secured in the last 12 months
20+
Years specialising in media, marketing and technology
Award-winning
We do great work, and we have the awards to prove it. We’re a PRWeek Top 150 Global Agency and a Cannes Lions winner, taking home both Gold and Silver Lions in the PR category in 2026.
Industry-shaping clients
We work with the businesses shaping what’s next in media, marketing and technology. Our roster includes Snap, LinkedIn, StackAdapt, The Trade Desk, Tesco Media, VML and Pearlfisher, to name a few.
Global reach, specialist expertise
Our team of strategists, writers, former journalists and media specialists support businesses from our offices in London and New York. We work with an extensive network of journalists, editors and influencers across the UK, US and beyond.
What do our B2B PR services include?
Build authority. Shape the conversation.
Our PR services include: PR strategy and strategic counsel, news generation and media relations, executive profiling and thought leadership, industry commentary and newsjacking, national, business and trade media, broadcast, podcasts and emerging media, awards and industry recognition, speaker and conference programmes, international PR programmes.
Discover
Our team immerses itself in your business and category, taking the time to understand your goals, ICP and expertise. We then distill and refine the messages you want to share.
Create
We identify the stories, angles and opportunities most likely to resonate with your ICP. By pairing your unique perspective with news and trends, we create narratives that genuinely capture what your audience cares about.
Connect
Drawing on our experience and relationships, we connect your story with the journalists, event organisers and creators best placed to bring it to life.
Content & AI Visibility
Build reputation and discoverability across search, AI and owned channels.
Events
Connect with the people and communities that matter through memorable industry moments.
Social
Turn expertise and earned influence into sustained engagement and consideration.
FAQs about B2B PR
What publications can you land coverage in?
Propeller Group has an extensive network of journalists and editors at national, business and trade publications. Whether you want to land coverage in trade titles such as The Drum, Digiday, Adweek and Campaign or nationals like BBC and The Financial Times, we have the connections and expertise to craft narratives that are worthy of tier-one publications.
How is PR’s impact measured?
Propeller Group sets clear PR reporting and campaign measurement targets focused on impact, influence and visibility. Metrics may include coverage volume, reach and engagement and share of voice against competitors. We also track how priority topics and brand narratives surface across AI search, helping you understand your visibility across the modern discovery ecosystem.
Do you offer an integrated approach to PR?
Yes. PR is at the centre of everything we do, but we ensure stories travel further than a single media placement. By combining earned media with content, social and events, we amplify key narratives across multiple channels. The result is greater reach, stronger message consistency, increased authority and more meaningful commercial impact.
What types of businesses do you work with?
Propeller Group works with a wide variety of B2B businesses across media, marketing and technology. Our expertise lies in PR for AdTech companies, MarTech companies, media agencies and platforms, commerce platforms and creative agencies.
