Why the world’s foremost AdTech companies trust us
700+
Pieces of earned coverage for AdTech clients
10x
Share of voice increase over 18 months
150
Combined years of AdTech experience
AdTech challenges
You have a great product. How do you make sure buyers notice?
The advertising technology industry is crowded. And to the uninitiated, complex. It’s getting harder and harder to stand out from the competition and convince buyers why they should choose you. We can help.
Proven media relationships
Our team has strong connections with journalists and editors at publications most relevant to the AdTech industry, including Digiday, AdExchanger, TechCrunch, and renowned trade publications such as The Drum and Campaign.
Strategic storytelling
We’re AdTech experts, so we understand the technology, the industry and what audiences actually care about. We approach every campaign with a creative-agency mindset, finding fresh ways to turn complex subjects, from signal loss to agentic AI, into engaging stories.
Connections that matter
First and foremost, we’re connectors. With influence across 10 international markets, we work closely with independent agencies, holdcos and advertisers to put your business in front of the audiences that matter and start conversations that support growth.
AdTech PR FAQs
What is AdTech PR?
Propeller’s AdTech PR helps AdTech companies build brand awareness and visibility through thought leadership, speaking opportunities, product announcements and owned content.
Why do AdTech companies need a specialist PR agency?
AdTech companies operate in a highly technical and an increasingly crowded industry. A specialist agency, such as Propeller Group understands the programmatic stack and differences between DSPs, SSPs and identity solutions. This enables us to translate complex technologies into compelling stories, secure meaningful media coverage and position our clients as trusted voices within the advertising and marketing landscape.
What types of AdTech companies does Propeller work with?
Propeller Group provides PR and content services for a wide range of AdTech companies, including DSPs, SSPs and retail media platforms. Notable clients include StackAdapt, SBS, Yahoo, Happydemics and Equativ.
What should adtech companies look for in a PR agency?
Prioritise agencies with proven AdTech experience over general B2B tech experience. The best agencies understand the complexities of the sector and are able to turn these concepts into compelling stories that resonate with journalists, readers, and investors.
