Panel Announcement: “We’ve Got Five Years, My Brain Hurts A Lot”: How David Bowie Dovetails With Retail Media

The IAB predicts that by 2030, all media will be retail media. That’s just five years away. What does this mean for brands, customers, and the very nature of the customer journey?
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At eCommerce Expo 2025, Propeller Group CEO Kieran Kent will chair a panel looking at how retail media is evolving, how it will reshape customer experiences, and what businesses need to do to stay relevant in a fully shoppable media world.
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Panel details:
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25 September 2025
14:05–14:50
Future of Customer Experience Stage

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Discussion themes include:

• What the IAB’s prediction means in practice
• How a shoppable media ecosystem will change expectations
• The organisational changes brands need to make to succeed
• How to turn barriers to transformation into opportunities
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Confirmed panellists:

• Sarah Macdonald, Senior User Researcher at Tesco
• Abigail Hammond, Retail Media Advertising Lead at B&Q
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With every touchpoint becoming shoppable, this conversation will prepare marketers and retail strategists for a transformed customer journey. Find out more and register to attend here.

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