Industry Journalists Tell All Returns to Advertising Week New York 2025

Want to know how journalists decide which stories to cover, or what makes a byline article land? Interested in shaping a pitch that gives media both the facts and the flavour?
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For the third year running, Propeller is flipping the script on media at Advertising Week New York with 'Industry Journalists Tell All…' on the Insights Stage, Tuesday 7 October 2025, 12:30PM EDT.

The panel brings together leading contributing editors for a frank, transparent conversation about the state of thought leadership today. We’ll explore how it differs from traditional op-eds, what it takes to cut through the noise, and what the business world really seeks in terms of expertise, guidance, and grounded thinking.

Speakers
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• Mary Cirincione, Managing Director, U.S., Propeller Group
• Lara O’Reilly, Senior Correspondent, Business Insider
• Michael Burgi, Senior Editor, Digiday
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Key Takeaways
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• What the media prioritise for editorial coverage
• How to best shape a story for pitching
• How to engage effectively with journalists
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If you’re looking to sharpen your media strategy or gain insights straight from the people deciding which stories make it into the news, this panel is not to be missed.

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Register here to add the session to your schedule or to tune in live online via an Advertising Week Digital Pass.