Help Us Bring the PR Conversation to SXSW 2026

Propeller Group’s US Managing Director, Mary Cirincione, is part of a proposed panel for SXSW 2026 — and public voting is now open to help secure its place on the stage.

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Titled Why Some Opinions Make Money and Others Fail, the panel brings together leading voices from media and advertising to explore what makes an opinion worth publishing. With PR, editorial and brand perspectives in the mix, the session will get under the skin of how ideas break through and why others fall flat.

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Joining Mary on the panel are:

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• Brendan Vaughan, Editor in Chief, Fast Company
• Ashley Rutstein, Founder, StuffAboutAdvertising
• Graham Nolan, Founder, Do the WeRQ

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The session will examine how editors decide which ideas and voices make it onto the page, what brands get right (and wrong) when pitching, and how PR can help shape conversations that matter.

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How to vote

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SXSW uses a public voting system called PanelPicker to help shape its line-up. To support our panel:

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1. Visit panelpicker.sxsw.com and register your email
2. Search for Session ID: 4490 or the panel title
3. Vote any time between 5 and 24 August
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Thank you, we hope to see you this spring in Austin.