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We’re pleased to announce that Propeller will return as the official PR partner for Tech Show London in 2026, building on our continued collaboration with one of the UK’s key events for technology, digital transformation and innovation.
Taking place on 4-5 March 2026, the event will bring together leaders across cloud, data, AI, cyber security and digital infrastructure. Our renewed partnership reflects a shared focus on shaping practical, informed conversations around emerging technology, particularly the fast-moving role of AI in business and communications.
As official PR partner, Propeller will support Tech Show London with strategic communications before, during and after the event; we’ll be surfacing the most relevant stories, voices and insights from across the agenda, ensuring they land with the right audiences.
We'll also be hosting two panels at Tech Show London 2026 focused on the real-world implications of AI.
AI, gender bias and decision‑making
This panel will explore how bias can be embedded into AI systems, from the data they are trained on to the decisions they inform. The discussion will explore where gender bias shows up in practice, why this matters for businesses and what can be done to spot and address it.
The session will bring together perspectives from technology, ethics and leadership to move beyond theory and into action.
Date/time: 11:10-11:35, Wednesday 4th March
Stage: Data & AI for business theatre
AI, communications and the challenge of storytelling
This session will focus on AI’s growing role in communications and storytelling. As generative tools become more common, the panel will examine what this means for creativity, authenticity and trust.
Topics will include where AI adds value in comms, where it falls short and how organisations can use these tools without losing human judgement, nuance or narrative clarity.
Date/time: 10:45-11:10, Thursday 5th March
Stage: Data & AI for business theatre
Details on speakers will be shared closer to the event.
If you’re attending Tech Show London in March, we hope you’ll join us for these discussions.