B2B Social Media Services
Turning expertise into influence
Amplify your strongest stories across the channels increasingly shaping business opinion and discovery. We build executive visibility, strengthen priority narratives and develop channel-specific strategies that keep your brand at the centre of industry conversations.
The proof’s in the performance
381%
year-on-year follower growth achieved for a client
2m+
organic impressions generated in 12 months
10,000+
followers built for a B2B brand page
Long-term impact
Great content shouldn’t have a short shelf life. We extend your strongest stories, launches, research and events across organic and paid social, keeping priority narratives visible, building executive and company profiles and turning flagship moments into sustained engagement.
Multi-channel approach
We help you show up where your audiences are. LinkedIn sits at the heart of our approach, supported by content strategy, guidance and activation across platforms including Instagram, TikTok, Meta, Reddit and YouTube.
PR-led mindset
The best content starts with a strong story. As a PR agency, we monitor news and industry discussions to identify reactive opportunities so your executives can create consistent content and add their voice to the conversation in real time.
What does B2B social media content include?
Social that makes an impression
Our social media content services include: executive LinkedIn strategy and management, executive thought leadership, organic social strategy and content across Meta, TikTok, Reddit and more, company page management, community engagement, audience development, paid social amplification, LinkedIn thought leader ads, lead-generation campaigns and social performance and optimisation.
Strategise
We take the time to understand your business, audiences and tone of voice before identifying the messages, channels and opportunities that will have the greatest impact.
Create
Using these insights, we create platform-specific content designed to engage audiences, strengthen your brand presence and boost AI visibility.
Review and optimise
Social is never static, so we continually assess performance and invite feedback to refine our approach and maximise impact.
FAQs about social media marketing services
Which social channels should I focus on as a B2B business?
The right social channels for your business depend on where your audience spends their time. LinkedIn is often at the heart of B2B strategies, but we’re increasingly seeing opportunities for engagement and lead generation across YouTube, Meta, TikTok and Reddit. At Propeller Group, we’ll help you identify which channels are most relevant to your audience and then build the right content and activation strategy for each channel.
Can social media help with lead generation?
Social media can support every stage of the B2B buying journey, from building awareness and credibility to generating leads and driving conversions. We create content that demonstrates expertise and nurtures interest, while targeted paid campaigns help reach decision-makers, promote valuable assets and encourage actions such as report downloads, event registrations and enquiries.
Can you help build the profiles of our executives?
Yes. We work closely with executives and subject matter experts to uncover unique perspectives, industry insights and opinions, transforming them into compelling, ghost-written LinkedIn content. Alongside content creation, we provide practical guidance and platform best practices to help leaders build and maintain credibility. In addition, we also help executives land speaking slots on relevant industry podcasts.
How can we make more out of the content we already have?
Most organisations already have a wealth of underutilised content. Our team helps maximise its value by repurposing articles, blogs, research, webinars, media coverage, executive insights and flagship assets such as reports into platform-specific social content. This extends reach, increases engagement and ensures your best ideas work harder for your business.
Why is LinkedIn content important for AI search visibility?
LinkedIn is one of the most frequently referenced sources for professional expertise online. Because it combines real-world experience, named experts and topical insights, a strong LinkedIn presence can help reinforce how your business and leadership team are understood across the digital ecosystem.
