PR helps media agencies differentiate against competitors by showcasing expertise, highlighting top talent and bringing attention to creative ideas. From demonstrating investment in talent, tools and insights to prospects and clients or attracting new talent to the business - there are a multitude of benefits to keeping your media business visible. Whether through news, thought leadership programmes, executive or up-and-coming talent profiling, awards and events, B2B PR enables media agencies to differentiate and stand out in a crowded competitive landscape.

Yes. Propeller Group brings over 20 years of experience working with media agencies of all sizes - from holding companies to independents. Our team is deeply embedded in the industry landscape through our involvement in events, talks, panels and networking dinners. We also benefit from unique insight into the challenges and opportunities facing the media agency sector thanks to our experience working with many media agencies in the past - from the biggest networked agencies to smaller scale-up businesses. We co-create PR strategies that are aligned with your business objectives and deliver results with real impact.

Most pitch shortlists are compiled long before a brief is issued. PR shapes that list. By securing commentary in the titles your prospects read, placing your leaders on stage at the events they attend and publishing thinking that demonstrates genuine expertise, you become an obvious inclusion.

Additionally, Propeller Group can actively support live pitch efforts with targeted PR during the pitch process itself. Whether for a focus sector or a specific large account, we can tailor a programme to help you win business. Aligning external comms and PR opportunities with the messages you want to reinforce to a prospective client validates your thinking, gives them a reason to reach out and provides credibility around the topics that matter to them.

Propeller Group can help secure speaking slots and panel placements, including at Empower Café. With a longstanding presence at Cannes Lions, we’re well positioned to arrange introductions and meetups with media contacts and influencers. We also have extensive experience preparing executives for talks, panels or roundtable dinners through advanced briefings. Additionally, our team is available to attend meetings with the media alongside your spokespeople.  

Our support doesn’t end when the event is over. Propeller can help to amplify your investment, from write-ups of events for owned content, coverage and social activity. Beyond Cannes, we also have a strong presence and connections at DMEXCO, Advertising Week London and New York, Media 360, SXSW and the key trade events in your sector.