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Business development has always played a decisive role in agency success. But today the discipline sits at the centre of strategy, culture and long-term growth. The individuals driving this change bring clarity to complex markets, spot opportunity early and build relationships that move organisations forward.
This is why we are pleased to support The BD100 again as nominations open for the 2026 list.
Now in its eighth year, The BD100 continues to recognise the people who turn ambition into action. It shines a light on those who drive momentum behind the scenes, shape commercial direction and support their teams to win and retain meaningful work.
Speaking on the significance of the initiative, Jody Osman, Chief Growth Officer at Propeller Group and co-founder of The BD100, says:
“The role of business development has never carried more responsibility. Today’s BD leaders aren’t just opening doors – they’re shaping strategy, building culture, and ensuring agencies remain competitive in an ever-changing market. The BD100 is about celebrating those people who are redefining what it means to lead new business and, in doing so, raising the bar for the entire industry.”
If you work with colleagues or peers who champion growth, forge strong partnerships and help set the pace for your agency, now is the moment to recognise them.
Nominations close on Friday 30 January 2026.
Learn more and submit your nomination.