.jpg)
Advertising Week New York Session: 'Industry Journalists Tell All...'
Want to know how journalists decide which stories to cover, or what makes a byline article land? Interested in shaping a pitch that gives media both the facts and the flavour?
For the third year running, Propeller is flipping the script on media at Advertising Week New York with 'Industry Journalists Tell All…' on the Insights Stage, Tuesday 7 October 2025, 12:30PM EDT.
The panel brings together leading contributing editors for a frank, transparent conversation about the state of thought leadership today. We’ll explore how it differs from traditional op-eds, what it takes to cut through the noise, and what the business world really seeks in terms of expertise, guidance, and grounded thinking.
Speakers
- Mary Cirincione, Managing Director, U.S., Propeller Group
- Lara O’Reilly, Senior Correspondent, Business Insider
- Michael Burgi, Senior Editor, Digiday
Key Takeaways
- What the media prioritise for editorial coverage
- How to best shape a story for pitching
- How to engage effectively with journalists
If you’re looking to sharpen your media strategy or gain insights straight from the people deciding which stories make it into the news, this panel is not to be missed.
Register here to add the session to your schedule or to tune in live online via an Advertising Week Digital Pass.