Industry Journalists Tell All Returns to Advertising Week New York 2026

Want to know what makes a journalist take notice of a story? Or why some thought leadership lands while other commentary never makes it beyond the pitch?
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For the fourth year running, Propeller is flipping the script on the media at Advertising Week New York with ‘Industry Journalists Tell All’ on the Insights Stage, Tuesday 6 October 2026 at 12:30pm EDT.
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Hosted by Propeller’s Head of US, Mary Cirincione, the panel brings together leading journalists and editors for a frank conversation about the state of thought leadership today.
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As a trained journalist herself, Mary will draw out the perspectives of the people deciding which stories get covered, exploring what they need from brands and communications teams, where too much industry commentary falls short and how businesses can add something useful to the conversations shaping advertising and marketing.
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The session will go beyond the usual pitching advice to look at the substance behind a story: the opinions, evidence and expertise that make a journalist want to engage.
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What we’ll cover
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• What journalists prioritise when deciding which stories to cover
• How to develop thought leadership that offers more than product promotion
• What makes a byline, insight or pitch genuinely useful
• How brands and agencies can build more productive relationships with the media
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Session details
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• Industry Journalists Tell All
• Tuesday 6 October 2026
• 12:30pm EDT
• Insights Stage, Advertising Week New York

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