Propeller Returns to Advertising Week Europe with Star-Studded Journalist Panel

We’re back at Advertising Week Europe for 2025—and once again, we’re putting media relations under the microscope.
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Join us on the Entertainment Stage for our session—Crack the Code: Industry Journalists Tell All—where we’ll be diving into what really makes a story stand out to journalists in today’s fast-moving media landscape.

Hosted by our Group Director of Content Branwell Johnson, this session is a must-attend for anyone looking to understand the priorities of top journalists and how to boost their business profile. It’s an essential session for comms professionals, start-up entrepreneurs and agency and brand C-suite execs.
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We’re thrilled to be joined by a stellar panel of media insiders, including:

• Maria Iu, Deputy Editor, The Media Leader
• Gideon Spanier, UK Editor-in-Chief, Campaign
• Lara O'Reilly, Senior Correspondent, Insider
• William Turvill, Chief Business Correspondent, The Sunday Times

These seasoned pros will share real-world insights into how they decide what stories to cover, what makes a pitch sink or swim and how best to build valuable relationships with the press.
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What you’ll learn:

• What the media prioritise for editorial coverage
• How to shape a compelling story that cuts through
• Best practices for engaging with journalists
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Don’t miss it. Whether you’re crafting a launch campaign or trying to build long-term brand awareness, this panel will give you the insider edge you need.

 📍 Session: Crack the Code: Industry Journalists Tell All
🎤 Entertainment Stage, Advertising Week Europe
🗓️ Wednesday 2nd April
⏰ 13:40 BST

Stay tuned to our socials for more updates from Advertising Week Europe—we’ll see you there!