Last week, we were in Amsterdam at the Art Zoo Museum for the launch of something that doesn’t come around often. The world’s first T-Rex leather handbag.
The idea, created by VML’s Bas Korsten, sits at the intersection of science, luxury and culture. It is unexpected, but grounded in real innovation. From the outset, the ambition was clear. This needed to feel like a global moment.
From day one, this was about building a story that could travel - and it did. We secured tier-1 coverage including USA Today, amplified across 200+ regional titles, alongside broadcast features on Good Morning America, CNN, BBC World Service and BBC News and online coverage via UNILAD and MSN to name a few.
The story quickly gained global momentum and to date, the campaign has delivered an estimated 300M+ global reach (and counting).
A great example of what happens when you have a genuinely new idea, and the right team pushing it at pace.
Read more on the work leading up to the unveiling here.
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