Rivalry Rewired: Final speaker lineup confirmed for Super Bowl week

We’re pleased to confirm the final speaker lineup for Rivalry Rewired, an invite-only breakfast session taking place at 49ers House during Super Bowl week in San Francisco.

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Designed for senior brand leaders, Rivalry Rewired explores how rivalry, pressure and competition can be harnessed as drivers of culture, creativity and commercial performance when applied with intent. This is not about tentpole noise. It is about what happens beneath the surface, and how brands translate moments of intensity into lasting value.

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The speakers

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We’re joined by a strong brand-side lineup bringing perspectives from sport, media and insight:

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• Kerel Cooper, Chief Marketing Officer, MarketCast
• Juan Reyes, Director of Content Production, San Francisco 49ers
• Lauren Griewski, Managing Director, Chase Media Solutions

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Together, they’ll discuss how brands can move beyond surface-level hype to build emotional connection, measurable impact and long-term advantage across sport, media and culture.

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What to expect

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Rivalry Rewired is built for honest conversation and practical insight. Expect sharp perspectives on:

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• Using rivalry and competition to shape brand culture
• Performing under pressure without losing focus or trust
• Turning moments of attention into sustained commercial impact

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The format is intentionally intimate, creating space for open debate and meaningful discussion with peers who are facing similar challenges.

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Join us in San Francisco

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If you’re in San Francisco for Super Bowl week, this session is one to have on your radar. There are a couple of spaces remaining.

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👉 Request to attend Rivalry Rewired

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We look forward to welcoming a small group of senior leaders for a focused morning of conversation at 49ers House.

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