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Business development has never been more fast-paced or complex. But it’s also never been more exciting. Innovative technologies, including AI tools, are giving agencies the chance to work smarter, faster, and more strategically. The best practitioners are blending human insight with these tools to turbo-charge their pipelines and achieve measurable growth.
On 17 September 2025, Propeller and HubSpot are hosting Fuelling Agency Growth: Through AI, Marketing & Human Connection, a half-day event designed to equip agencies with the insights and strategies they need to thrive. Featuring speakers from The BD100, HubSpot, Surfe, ALF Insights, Waldo, WeTransfer, Coolr, and more, the sessions will cover the full spectrum of business development, from smarter targeting to the human skills that still win deals.
What to Expect
1. Smarter Targeting
From data to decisions: how to research and target more effectively.
This session explores how smart agencies combine platforms and people to build highly effective outreach strategies that guide prospects along the path to conversion.
Key takeaways:
- Focus effort and resources for maximum impact
- Make tough decisions with confidence
- Learn which tools and technology are worth investing in
- Understand the skills top BD leaders look for
2. Powering Up Prospecting with AI & Automation
Where tech meets action: giving your pipeline a productivity boost.
AI is transforming how agencies prospect and reach clients. This session will explore how BD teams can leverage AI to increase efficiency without losing the human touch.
Key takeaways:
- Latest HubSpot innovations and how to use them
- Integrating AI tools into your workflow
- Setting up teams to capitalise on AI opportunities
3. Marketing Your Agency – Content, PR & Performance
Making your agency more findable, famous, and future-ready.
Learn how top agencies combine content, PR, social, and digital marketing to differentiate themselves, attract leads, and build brand awareness.
Key takeaways:
- Why differentiation is essential
- Tactics agencies use to build “fame”
- Amplifying owned and earned content to drive leads
- Using AI intelligent search to strengthen brand-building
4. The Human Touch – Building Relationships That Win
Passion, creativity, and experience still make the difference.
This session focuses on the human side of business development, from networking and personal branding to pitch delivery and team dynamics.
Key takeaways:
- Core human skills valued in BD practitioners
- Balancing an effective new business team
- Cultivating BD leadership skills
- Understanding what prospects want in a pitch
Why Attend
Whether you’re looking to streamline processes, leverage AI, boost marketing efforts, or develop your team’s human skills, this event is designed to provide actionable insights that will help you grow your agency.
Register to attend and find out more here.