Challenge
Happydemics approached Propeller with the ambition to establish themselves in the UK as the go-to technology partner for measuring and optimising the real business impact of advertising. With a crowded adtech landscape and limited awareness in the UK market, they needed a PR strategy that would deliver both visibility and credibility.
Approach
We began with a high-impact UK launch and funding announcement, securing coverage across leading advertising, technology and business titles. From there, we built a sustained programme of PR activity designed to reach decision-makers at brands, agencies and publishers.
Our work included securing thought leadership and opinion pieces that aligned the brand with key industry issues, placing reactive commentary to keep Happydemics front of mind, and managing company announcements that maintained momentum. We also worked closely with the leadership team to raise the profile of key spokespeople, positioning them as expert voices on ad effectiveness and measurement.
Impact
In just nine months, the programme delivered:
- 20 pieces of quality coverage
- Featured in Campaign, The Drum, Digiday, The Media Leader and more
- Share of Voice more than tripled year-on-year in H1
- Estimated reach of over 2.1 million