Alkimi

Building visibility, credibility and pipeline through integrated PR and growth marketing

Purple Goat

purple-goat

Alkimi

alkimi

BEEM AI

beem-ai

Behave

behave

Happydemics

happydemics

VML

vml

Nest Commerce

nest-commerce

Mediaplus UK

mediaplus-uk

Croud US

croud-us

The challenge
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Alkimi set out to establish itself as a credible, differentiated voice in the evolving programmatic and blockchain-driven advertising space. As a challenger brand, it needed to increase visibility, strengthen thought leadership and build a scalable foundation for long-term growth.

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The brief was clear. Alkimi wanted to move beyond awareness and create a connected ecosystem that would drive engagement, audience growth and commercial opportunity.

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Propeller was tasked with delivering an integrated programme spanning PR, social, content, CRM and growth marketing to support this ambition.
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Our Approach

We developed a joined-up strategy designed to build authority, grow their audience and support Alkimi’s sales journey.
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This included:

Thought leadership and media engagement
We positioned Alkimi’s leadership team at the centre of key industry conversations around transparency, blockchain innovation and the future of programmatic. This included proactive media outreach, contributed content and podcast opportunities.

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Executive profiling and social growth
We strengthened Alkimi CEO Ben Putley’s digital presence through a structured LinkedIn strategy, combining consistent content, topical commentary and event-led storytelling.

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Newsletter and owned channels
We supported the growth of Alkimi’s newsletter, helping to create a direct channel to engaged audiences and industry stakeholders.

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CRM and data integration
Alongside brand and visibility work, we integrated Alkimi’s fragmented CRM systems into HubSpot. This created a single source of truth and enabled clearer pipeline tracking, segmentation and outreach.

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This approach ensured PR and growth marketing worked together, rather than in silos, aligning brand activity with commercial outcomes.

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Execution

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Our programme focused on building sustained visibility across earned, owned and social channels. This included securing coverage and contributed articles in leading industry publications, alongside a steady stream of thought leadership centred on transparency, blockchain and the future of advertising. We amplified media coverage through social and newsletter content, supported speaking opportunities and podcast appearances, and developed a consistent LinkedIn presence for Alkimi’s leadership. At the same time, we grew and engaged Alkimi’s newsletter audience, cleaned, deduplicated and migrated CRM data, mapped sales pipelines to reflect Alkimi’s real buyer journey, and created a scalable foundation for future marketing automation.
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